Hi, I’m Elrid

Copywriter / Senior Creative Director

AI. AI. AI. Those two letters are everywhere these days. But how much do we really understand about AI? While Generative AI has garnered global acclaim, its creators' gender biases are deeply embedded in its programming, exposing millions of users to stereotypes and perpetuating inequality. Despite technological advancements, women's representation remains stagnant.
To address this issue, we leveraged art as a platform for awareness and challenge.  
Women from across Singapore were invited to share their voices and perspectives. Collaborating with local poet and singer ArunDitha, we utilized generative AI to create a powerful anthem. This anthem was showcased at an International Women's Day gallery exhibition, sparking meaningful conversations and driving progress.
ROLE: Writer/Creative Director