Elrid Carvalho

Creative Director


I've been “pulling off” this copywriter gig for over a decade. And yes, I've been lucky to win a bunch of awards (locally, regionally, globally), done some moderately famous work (locally, regionally, globally, effectively) for some even famous clients. But I count myself most fortunate to have worked at great agencies in India and Singapore with some inspiring creatives and some even braver clients.

Along the way, I've taken Singaporeans on the world’s longest virtual flight for Scoot; built a first-of-its-kind 8-meter wide and almost 2-meter tall Zoetrope for Airbnb; conceptualised Airbnb’s global campaign “Love this? Live There” that birthed a partnership between Airbnb and Disney, I even put a blind driver in a race-tuned car on a race track for Michelin, and most recently, launched Singapore Tourism Board's global rebranding campaign - Passion Made Possible.

I've worked on everything from automotive to FMCG, including: Airbnb, Michelin, Singapore Airlines, Standard Chartered Bank, Singapore Tourism Board, PlayStation, Scoot Airlines, Lexus, Nissan, KitKat and Energizer.


Ogilvy, Singapore:
January 2019 - Present

TBWA, Singapore:
February 2013 - April 2018

JWT, Singapore:
July 2011 - January 2013

Bates 141, Mumbai:
August 2010 - June 2011

Y&R, Mumbai:
July 2008 - August 2010

Ogilvy & Mather, Mumbai:
September 2007 - June 2008

Everest Brand Communications, Mumbai:
November 2005 - August 2007

SSC&B Lintas, Mumbai:
April 2005 - November 2005
Awards & Recognition

2018
BRONZE Gong, Creative Circle Awards, Singapore
BRONZE Gong, Creative Circle Awards, Singapore
BRONZE Gong, Creative Circle Awards, Singapore
BRONZE Gong, Creative Circle Awards, Singapore

2017
BRONZE SPIKES, Spikes Asia in Film Craft
BRONZE SPIKES, Spikes Asia in Film Craft
SHORTLIST, Spikes Asia in Film Craft
NOMINATION, Singapore’s Most Influential Creative Director 2017, Institute of Advertising, Singapore
BRONZE, Marketing Excellence Awards, Singapore
FINALIST, Epica Awards
GOLD Gong, Creative Circle Awards, Singapore
GOLD Gong, Creative Circle Awards, Singapore
GOLD Gong, Creative Circle Awards, Singapore
GOLD Gong, Creative Circle Awards, Singapore
GOLD Gong, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore

2016
SILVER, Cannes Lion in Design
BRONZE, Cannes Lion in Film Craft
SHORTLIST, Cannes Lions in Film Craft
SHORTLIST, Cannes Lions in Cyber
BRONZE, London International Awards
BRONZE, Epica Awards
GOLD, The A-List Awards, Hollywood
GOLD, The A-List Awards, Hollywood
SILVER, The A-List Awards, Hollywood
SILVER, The A-List Awards, Hollywood
BRONZE, The A-List Awards, Hollywood
BRONZE SPIKES, Spikes Asia in Film Craft
BRONZE SPIKES, Spikes Asia in Film Craft
BRONZE SPIKES, Spikes Asia in Film
SILVER, Ciclope International Festival of Craft
GOLD, Ad of the Year, Mumbrella Awards, Singapore
3 FINALISTS, Marketing Magazine's Markies, Singapore
BRONZE, Asian Marketing Effectiveness Awards
FINALIST, Asian Marketing Effectiveness Awards
GOLD, Film Craft, AdStars
SILVER, Film Craft, AdStars
SILVER, Film Craft, AdStars
SILVER, Film, AdStars
FINALIST, Appies, Singapore
SILVER, Film Craft, Lisbon International Awards
FINALIST, Film, Lisbon International Awards
2 GOLD Gongs, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
FINALIST, Rising Star of the Year, IAS Hall of Fame Singapore
FINALIST, Creative Team of the Year, IAS Hall of Fame Singapore.

2015
SILVER Gong, Creative Circle Awards, Singapore
BRONZE Gong, Creative Circle Awards, Singapore
2 FINALISTS, Creative Circle Awards, Singapore
FINALIST, New York Festivals

2013
SILVER GONG, Creative Circle Awards, Singapore
BRONZE GONG, Creative Circle Awards, Singapore
BRONZE Mobex, Singapore

2012
SILVER LOTUS, AsiaPac Adfest
FINALIST Cannes Lions Outdoor
SILVER SPH iink Awards, Singapore

2011
BRONZE Spikes Asia
SHORTLIST, Radio, AsiaPac Adfest

2010
BRONZE, Goafest, India
2 SILVER Pencils, The One Show
JUDGE's CHOICE at The One Show
WINNER 48 Hour YouTube Cannes Young Lions Ad Contest
Ranked No 1 Writer in India, The One Club for Creativity

2007
SILVER, Goafest, India
BRONZE LOTUS Asiapac Adfest
BRONZE Cannes Lion in Direct