I've been “pulling off” this copywriter gig for almost two decades now. While I've been lucky to win a bunch of awards (locally, regionally, globally), done some moderately famous work (locally, regionally, globally, effectively) for some even famous clients, I count myself most fortunate to have worked at inspiring agencies in India and Singapore with a bunch of stellar creatives and even braver clients.

I have gotten my hands dirty creating the world’s first social answering machine for KitKat; Airbnb’s 8-meter wide and almost 2-meter tall zoetrope; launching Airbnb’s global campaign “Love this? Live There” and Singapore Tourism Board’s global rebranding campaign - Passion Made Possible. I’ve told a love story between a real woman and a very fake cardboard man, shrunk 30 entire books into 17-syllable Haikus; attempted to educate India’s rural youth on the difference between love and harassment, and created a chrome plugin that hides all food-related photos online during Ramadan’s fasting hours from sunrise to sunset. I have also helped start-ups in SEA, Japan and EU define their brand and expand their markets, all while launching Singaporean plant-based start-up, TiNDLE in the UK and Germany.

While having done all of the above successfully, currently I’m failing at keeping my dogs off the bed at night.


APAC Creative Lead,
Be Grizzlee, Singapore:
September 2024 - March 2025

Head of Creative,
UltraSuperNew, Singapore:
October 2023 - August 2024

Head of Creative, 
Group East, Singapore:
April 2022 - April 2023

Creative Director,
Ogilvy, Singapore:
January 2019 - April 2022

Creative Director,
TBWA, Singapore:
August 2016 - April 2018

Senior Copywriter,
TBWA, Singapore:
February 2013 - August 2016

Senior Copywriter,
JWT, Singapore:
July 2011 - January 2013

Creative Group Head,
Bates 141, Mumbai:
August 2010 - June 2011

Sr Copywriter/Group Head,
Y&R, Mumbai:
July 2008 - August 2010

Copywriter,
Ogilvy & Mather, Mumbai:
September 2007 - June 2008

Jr Copywriter,
Everest Brand Communications, Mumbai:
November 2005 - August 2007

Trainee Copywriter,
SSC&B Lintas, Mumbai:
April 2005 - November 2005

Awards & Recognition
2023
^{SILVER, EFFIE APAC}

2022
^{SHORTLIST, Cannes Lions in Industry Craft
SHORTLIST, Cannes Lions in Design
GOLD, Effie Singapore
SILVER, Design, MAD STARS
CRYSTAL, Brand Experience & Activation, MADSTARS
CRYSTAL, Print, MADSTARS
12X SHORTLISTS, MAD STARS
GOLD Gong, Creative Circle Awards, Singapore
6X SILVER Gongs, Creative Circle Awards, Singapore
2X SHORTLISTs, Creative Circle Awards, Singapore
DIRECT, RADIO & AUDIO, PRINT & PUBLISHING JURY MEMBER, Creative Circle Awards, Singapore
EXPERIENTIAL JURY MEMBER, AICP Next}  

2021
^{3X BRONZE Gongs, CCA Singapore 
BRONZE, PSA, AD STARS
CRYSTAL, Branded Videos, AD STARS
3X SHORTLISTS, AD STARS
CBAsia’s THE WORK - Film/TV/Cinema Public Service
CBAsia’s THE WORK - Branded Content + Entertainment
CBAsia’s THE WORK - Film/TV Craft, Direction
SHORTLIST, Spikes Asia - Social Video
SHORTLIST, Clios - Film
SHORTLIST, One Show - Branded Entertainment
BRAND EXPERIENCE & ACTIVATION JURY MEMBER, Creative Circle Awards, Singapore}

2020
^{GRAND JURY MEMBER, New York Festivals} 

2019
^{SHORTLIST, The WARC Prize for Asian Strategy,
FINALIST, Creative Circle Awards, Singapore
CRAFT JURY MEMBER, Creative Circle Awards, Singapore}

2018
^{4X BRONZE Gongs, Creative Circle Awards, Singapore}

2017
^{2X BRONZE SPIKES, Spikes Asia in Film Craft SHORTLIST, Spikes Asia in Film Craft
BRONZE, Marketing Excellence Awards, Singapore
FINALIST, Epica Awards
5X GOLD Gongs, Creative Circle Awards, Singapore 
5X SILVER Gongs, Creative Circle Awards, Singapore 
NOMINATION, Singapore’s Most Influential Creative Director 2017, Institute of Advertising, Singapore}

2016
^{SILVER, Cannes Lion in Design
BRONZE, Cannes Lion in Film Craft
SHORTLIST, Cannes Lions in Film Craft
SHORTLIST, Cannes Lions in Cyber
BRONZE, London International Awards
BRONZE, Epica Awards
BRONZE, AWARD Awards, Australia
2X GOLDs, The A-List Awards, Hollywood
2X SILVERs, The A-List Awards, Hollywood
BRONZE, The A-List Awards, Hollywood
2X BRONZE SPIKES, Spikes Asia in Film Craft  
BRONZE SPIKES, Spikes Asia in Film
SILVER, Ciclope International Festival of Craft
GOLD, Ad of the Year, Mumbrella Awards, Singapore
3 FINALISTS, Marketing Magazine's Markies, Singapore
BRONZE, Asian Marketing Effectiveness Awards
FINALIST, Asian Marketing Effectiveness Awards
GOLD, Film Craft, AD STARS
2X SILVERs, Film Craft, AD STARS
SILVER, Film, AD STARS
FINALIST, Appies, Singapore
SILVER, Film Craft, Lisbon International Awards
FINALIST, Film, Lisbon International Awards
2X GOLD Gongs, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
FINALIST, Rising Star of the Year, IAS Hall of Fame Singapore
FINALIST, Creative Team of the Year, IAS Hall of Fame Singapore.}

2015
^{SILVER Gong, Creative Circle Awards, Singapore
BRONZE Gong, Creative Circle Awards, Singapore
2 FINALISTS, Creative Circle Awards, Singapore
FINALIST, New York Festivals}

2013
^{SILVER GONG, Creative Circle Awards, Singapore
BRONZE GONG, Creative Circle Awards, Singapore
BRONZE Mobex, Singapore}

2012
^{SILVER LOTUS, AsiaPac Adfest
SHORTLIST Cannes Lions Outdoor
SILVER SPH iink Awards, Singapore}

2011
^{BRONZE Spikes Asia
SHORTLIST, Radio, AsiaPac Adfest}

2010
^{BRONZE, Goafest, India
2 SILVER Pencils, The One Show
JUDGE's CHOICE at The One Show
WINNER 48 Hour YouTube Cannes Young Lions Ad Contest
Ranked NO. 1 COPYWRITER IN INDIA, The One Club for Creativity}

2007
^{SILVER, Goafest, India
BRONZE LOTUS Asiapac Adfest
BRONZE Cannes Lion in Direct} 

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