I've been “pulling off” this copywriter gig for over a decade. Closing in on two. While yes, I've been lucky to win a bunch of awards (locally, regionally, globally), done some moderately famous work (locally, regionally, globally, effectively) for some even famous clients. But I count myself most fortunate to have worked at inspiring agencies in India and Singapore with stellar creatives and even braver clients.

Having been part of the industry for close to 18 years, I have gotten my hands dirty creating the world’s first social answering machine for Kit Kat; taken Singaporeans on the world’s longest virtual flight for Scoot Airlines; conceptualised a first-of-its-kind 8-meter wide and almost 2-meter tall zoetrope for Airbnb; created and launched Airbnb’s global campaign “Love this? Live There” that birthed a partnership between Airbnb and Disney, I’ve audaciously even put a blind driver in a race car on a race track for Michelin; launched Singapore Tourism Board’s global rebranding campaign, and most recently told a love story between a real woman and a cardboard cutout.

I've worked on everything from automotive to FMCG, including: Singapore Tourism Board, Airbnb, Changi Airport, Philips, National Crime Prevention Council, Singtel, Michelin, Standard Chartered Bank, HSBC, PlayStation, Scoot Airlines, Lexus, Nissan, KitKat and Energizer.

Group East:
April 2022 - Present

Ogilvy, Singapore:
January 2019 - April 2022

TBWA, Singapore:
February 2013 - April 2018

JWT, Singapore:
July 2011 - January 2013

Bates 141, Mumbai:
August 2010 - June 2011

Y&R, Mumbai:
July 2008 - August 2010

Ogilvy & Mather, Mumbai:
September 2007 - June 2008

Everest Brand Communications, Mumbai:
November 2005 - August 2007

SSC&B Lintas, Mumbai:
April 2005 - November 2005

Awards & Recognition
2022
SHORTLIST, Cannes Lions in Industry Craft
SHORTLIST, Cannes Lions in Design
GOLD, Effie Singapore
SILVER, Design, MAD STARS
CRYSTAL, Brand Experience & Activation, MADSTARS
CRYSTAL, Print, MADSTARS
12X SHORTLISTS, MAD STARS
GOLD Gong, Creative Circle Awards, Singapore
6X SILVER Gongs, Creative Circle Awards, Singapore
2X SHORTLISTs, Creative Circle Awards, Singapore
DIRECT, RADIO & AUDIO, PRINT & PUBLISHING JURY MEMBER, Creative Circle Awards, Singapore
EXPERIENTIAL JURY MEMBER, AICP Next  

2021
3X BRONZE Gongs, CCA Singapore 
BRONZE, PSA, AD STARS
CRYSTAL, Branded Videos, AD STARS
3X SHORTLISTS, AD STARS
CBAsia’s THE WORK - Film/TV/Cinema Public Service
CBAsia’s THE WORK - Branded Content + Entertainment
CBAsia’s THE WORK - Film/TV Craft, Direction
SHORTLIST, Spikes Asia - Social Video
SHORTLIST, Clios - Film
SHORTLIST, One Show - Branded Entertainment
BRAND EXPERIENCE & ACTIVATION JURY MEMBER, Creative Circle Awards, Singapore

2020
GRAND JURY MEMBER, New York Festivals 

2019
SHORTLIST, The WARC Prize for Asian Strategy,
FINALIST, Creative Circle Awards, Singapore
CRAFT JURY MEMBER, Creative Circle Awards, Singapore

2018
4X BRONZE Gongs, Creative Circle Awards, Singapore

2017
2X BRONZE SPIKES, Spikes Asia in Film Craft SHORTLIST, Spikes Asia in Film Craft
BRONZE, Marketing Excellence Awards, Singapore
FINALIST, Epica Awards
5X GOLD Gongs, Creative Circle Awards, Singapore 
5X SILVER Gongs, Creative Circle Awards, Singapore 
NOMINATION, Singapore’s Most Influential Creative Director 2017, Institute of Advertising, Singapore

2016
SILVER, Cannes Lion in Design
BRONZE, Cannes Lion in Film Craft
SHORTLIST, Cannes Lions in Film Craft
SHORTLIST, Cannes Lions in Cyber
BRONZE, London International Awards
BRONZE, Epica Awards
2X GOLDs, The A-List Awards, Hollywood
2X SILVERs, The A-List Awards, Hollywood
BRONZE, The A-List Awards, Hollywood
2X BRONZE SPIKES, Spikes Asia in Film Craft  
BRONZE SPIKES, Spikes Asia in Film
SILVER, Ciclope International Festival of Craft
GOLD, Ad of the Year, Mumbrella Awards, Singapore
3 FINALISTS, Marketing Magazine's Markies, Singapore
BRONZE, Asian Marketing Effectiveness Awards
FINALIST, Asian Marketing Effectiveness Awards
GOLD, Film Craft, AD STARS
2X SILVERs, Film Craft, AD STARS
SILVER, Film, AD STARS
FINALIST, Appies, Singapore
SILVER, Film Craft, Lisbon International Awards
FINALIST, Film, Lisbon International Awards
2X GOLD Gongs, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
FINALIST, Rising Star of the Year, IAS Hall of Fame Singapore
FINALIST, Creative Team of the Year, IAS Hall of Fame Singapore.

2015
SILVER Gong, Creative Circle Awards, Singapore
BRONZE Gong, Creative Circle Awards, Singapore
2 FINALISTS, Creative Circle Awards, Singapore
FINALIST, New York Festivals

2013
SILVER GONG, Creative Circle Awards, Singapore
BRONZE GONG, Creative Circle Awards, Singapore
BRONZE Mobex, Singapore

2012
SILVER LOTUS, AsiaPac Adfest
SHORTLIST Cannes Lions Outdoor
SILVER SPH iink Awards, Singapore

2011
BRONZE Spikes Asia
SHORTLIST, Radio, AsiaPac Adfest

2010
BRONZE, Goafest, India
2 SILVER Pencils, The One Show
JUDGE's CHOICE at The One Show
WINNER 48 Hour YouTube Cannes Young Lions Ad Contest
Ranked No. 1 Copywriter in India, The One Club for Creativity

2007
SILVER, Goafest, India
BRONZE LOTUS Asiapac Adfest
BRONZE Cannes Lion in Direct 

︎