Hi, I’m Elrid

Copywriter / Senior Creative Director

How to make a car*, seem more like a family home, a space that anyone can enjoy doing fun family stuff. After all the new Avanza is much bigger than the previous model, so theres more room to do all the things families like doing.
Created to work across 17 markets in the Asian region to start the move towards the new regional brand end line “Move your world”.

*(All cars are post produced by the lovely Heckler(SG).)
ROLE: Writer/Creative Director