Thanks to Social Media, more and more people are addicted to short-form content. We found an ingenuine way to excite an entire nation into spending hours on a single story, and it all begins with just 17 syllables.
Introducing the #wallofhaikus.
ROLE: Writer/Creative Director
Awards:
3X SILVER Gongs, Creative Circle Awards, Singapore
SHORTLIST, Cannes Lions in Design
SILVER, Design, MAD STARS
CRYSTAL, Brand Experience & Activation, MADSTARS
CRYSTAL, Print, MADSTARS
SHORTLIST, Print, MADSTARS
Introducing the #wallofhaikus.
ROLE: Writer/Creative Director
Awards:
3X SILVER Gongs, Creative Circle Awards, Singapore
SHORTLIST, Cannes Lions in Design
SILVER, Design, MAD STARS
CRYSTAL, Brand Experience & Activation, MADSTARS
CRYSTAL, Print, MADSTARS
SHORTLIST, Print, MADSTARS
![](https://freight.cargo.site/t/original/i/deed63c60415ca774a38bf89d22de649a92c8164c1956cbaf11ffa179f1cf38d/NLB-x-Muji-02.jpg)
![](https://freight.cargo.site/t/original/i/c9e391e41ce01b6f90c0c8f2b8b71a56cf30f69235b20c9633a856c5d3fff5b0/NLB-x-Muji-01.jpg)
![](https://freight.cargo.site/t/original/i/a538d442af34ba56bb25a0531005ab642ba5ac2b4f7d0e3d7dae38addbcf5489/NLB-x-Muji-10.jpg)
![](https://freight.cargo.site/t/original/i/3b76a6c4218ad1434ce768f67a22f7f398a75a85e2b96083b68016a47832a3e3/NLB-x-Muji-09.jpg)
![](https://freight.cargo.site/t/original/i/d5ed7c645a85a02c96b946f099d22321b2d6821fb568546331e1141e7e7e9977/NLB-x-Muji-08.jpg)
![](https://freight.cargo.site/t/original/i/143a577072b5acad7fa8c658743a3a439c2754fe4c8996c242b262cb98392cf4/NLB-x-Muji-07.jpg)
![](https://freight.cargo.site/t/original/i/7bf93c0777083c7cd2f77bb91b42172827ca98d54cb4d69ebf54c6725d59168e/NLB-x-Muji-06.jpg)
![](https://freight.cargo.site/t/original/i/2f1a68efc6959af9bc402e3688a0432309161cb7a4426914bdfa4645905de62b/NLB-x-Muji-05.jpg)
![](https://freight.cargo.site/t/original/i/783a52f3ee452272fcddf81c23ee00bd3c99a8bb93cd6f498f3f85e96b00fb90/NLB-x-Muji-04.jpg)
![](https://freight.cargo.site/t/original/i/e307288f90e3b3e4d961ed67075ca2c1278b593b982a9757908bcb92fb5a3ff0/NLB-x-Muji-03.jpg)
Click to read the Haikus.