Hi, I’m Elrid

Copywriter / Creative Director
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Can 17 Syllables Intrigue A Nation into Reading Books ?
Less than 50% of Singaporeans read at least one book a year. That’s slightly over 300 pages in 365 days. Thanks to Social Media, more and more people addicted to short-form content. We found an ingenuine way to excite an entire nation into spending hours on a single story, and it all begins with just 17 syllables. 
Introducing the #wallofhaikus.

Awards:
SHORTLIST, Cannes Lions in Design
SILVER, Design, MAD STARS
CRYSTAL, Brand Experience & Activation, MADSTARS
CRYSTAL, Print, MADSTARS
SHORTLIST, Print, MADSTARS





Click to read the Haikus.