you become more interesting. But, when your friends and passers-by don’t quite understand exactly
how you acquired all of this knowledge, they begin to conjure up impossible scenarios for your new-found knowledge. Rarely, it’s reading the right books that make you unexpectedly interesting.
ROLE: Writer/Creative Director
Awards:
2x SHORTLISTs, Branded Viral Videos, MAD STARS
THE SPACE EXPLORER
THE UNMASKED SUPERHERO
To remind people how reading makes them interesting, we chose to let the books do all of the talking. The book titles to be a lot more precise. We stacked popular library books to create whimsical, pithy, and sometimes profound sentences out of the book titles themselves.
A lot of library hours were clocked and necks sprained perusing the collection in writing and picking the right books to create these set of 6 headlines.
