Hi, I’m Elrid

Copywriter / Creative Director


With the rise in dating websites and apps, finding love has never been easier. But in Singapore, online dating has given rise to a darker side - online love scams. Though women know of the existence of these scams, most believe this could never happen to them.
Singapore’s National Crime Prevention Council wanted to create awareness that no one is immune to online love scams and at the same time empower the audience to recognise the signs of a scam early to avoid falling for it.

Campaign Brief Asia’s THE WORK, Film/TV/Cinema Public Service
Campaign Brief Asia’s THE WORK, Branded Content + Entertainment
Campaign Brief Asia’s THE WORK, Film/TV Craft - Direction
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