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Hi, I’m Elrid

Copywriter / Creative Director
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At JWT Singapore, HSBC was one of my key accounts. 
While here, I was handed the opportunity to work on the 2012 global rebranding message - “Banking for a brave new world” showing how the bank is prepared for whatever’s to come. 



Launch ads for the new travel card: HSBC Visa Infinite


Banking for a brave new world