In building the #BikinGebrakanLo campaign, we put students in charge of the story. Every film, visual, and activation was built from their own prompts, showing how they already use Gemini to study smarter, start projects, and push their ideas further. Instead of a top-down tech campaign, we aimed at making it a student-powered one: co-created, authentic, and fully rooted in how students make breakthroughs in their academic and social life.