Hi, I’m Elrid

Copywriter / Senior Creative Director


During the lockdown, our iconic landmarks such as Changi Airport, Gardens By The Bay, the Singapore Zoo along with the rest of Singapore had come to a standstill. We saw an opportunity to bring alive the experiences that people miss visiting and to tell stories of the people who work tirelessly behind Singapore’s attractions to keep them ready for when the world opened up. Each scene of the film was thoughtfully crafted to simulate the places and people’s experiences associated with them - the awe of reaching out and touching the mist at the Rain Vortex, the taste of local cuisine lingering on long after the dish has been eaten, or even star-gazing while looking up at the Supertree Grove. 
ROLE: Writer/Creative Director