Hi, I’m Elrid

Copywriter / Senior Creative Director

While Beijing and Shanghai open up modern China to the world, China’s Secondary Cities are a gateway to ancient China filled with thousands of years of history, architecture, arts and culture. Changi wanted to promote 6 ancient Chinese cities, so that’s exactly what we did by opening the doors to these cities. 
ROLE: Creative Director

6 Cities Launch Ad

Kunming + Shantou

Fuzhou + Xi’an

Harbin + Chongqing