Hi, I’m Elrid

Copywriter / Senior Creative Director
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While Beijing and Shanghai open up modern China to the world, China’s Secondary Cities are a gateway to ancient China filled with thousands of years of history, architecture, arts and culture. Changi wanted to promote 6 ancient Chinese cities, so that’s exactly what we did by opening the doors to these cities. 
ROLE: Creative Director

6 Cities Launch Ad


Kunming + Shantou


Fuzhou + Xi’an


Harbin + Chongqing