It's happened before, hasn't it? You watch a movie set in Bruges, and soon after, you're on the phone calling friends / travel agents, to plan your next holiday to guess where, Bruges. Movies have become the best showcase for destinations. Airbnb challenged us to show people the breadth and the depth of the many listings it offers, and how these listing tie in to what people are passionate about. We launched with Disney's Jungle Book, a huge partnership for Airbnb, and are following it up with other spots that target the passions people follow.