Elrid Carvalho

Creative Director / Copywriter
Airbnb strives to give travelers an authentic experience of the places they visit by immersing them in local neighbourhoods far away from popular tourist attractions. It’s in these local neighbourhoods, that travelers discover a different city, one that’s beyond travel guides and filled with local culture. By offering travelers a way to live just like the locals do, Airbnb helps them feel like they can belong anywhere.
To tell the story about the local and magical side of Paris, we created a zoetrope, as it’s the earliest devices used for animation. This technique helped us give the journey an authentic and hand made feel to it, just as Airbnb offers travelers an authentic travel experience.


Awards:
2015
SILVER Gong, Creative Circle Awards, Singapore
BRONZE Gong, Creative Circle Awards, Singapore
2 FINALISTS, Creative Circle Awards, Singapore
10 BEST APAC Campaigns, Campaign Asia-Pacific

2016
SILVER, Cannes Lion in Design
BRONZE, Cannes Lion in Film Craft
SHORTLIST, Cannes Lions in Film Craft
BRONZE, London International Awards
BRONZE, Epica Awards
BRONZE, Effies Singapore
GOLD, The A-List Awards, Hollywood
GOLD, The A-List Awards, Hollywood
SILVER, The A-List Awards, Hollywood
SILVER, The A-List Awards, Hollywood
BRONZE, The A-List Awards, Hollywood
BRONZE SPIKES, Spikes Asia in Film Craft
BRONZE SPIKES, Spikes Asia in Film Craft
BRONZE SPIKES, Spikes Asia in Film
2 FINALISTS, Marketing Magazine's Markies, Singapore
BEST IDEA - TV, Marketing Magazine's Markies, Singapore
BEST BROADCAST VIDEO, Marketing Magazine's Markies, Singapore
BEST USE OF MEDIA & ANALYTICS, Marketing Magazine's Markies, Singapore
BRONZE, Asian Marketing Effectiveness Awards
GOLD, Film Craft, AdStars
SILVER, Film Craft, AdStars
SILVER, Film Craft, AdStars
SILVER, Film, AdStars
SILVER, Film Craft, Lisbon International Awards
FINALIST, Film, Lisbon International Awards
GOLD Gong, Creative Circle Awards, Singapore
GOLD Gong, Creative Circle Awards, Singapore
SILVER Gong, Creative Circle Awards, Singapore
AD OF THE YEAR, Mumbrella Awards, Singapore


The Film



Making Of



Making of. In stills.


















Press Coverage