Elrid Carvalho

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	<title>Elrid Carvalho</title>
	<link>https://elridcarvalho.com</link>
	<description>Elrid Carvalho</description>
	<pubDate>Sat, 10 Jan 2026 02:13:31 +0000</pubDate>
	<generator>https://elridcarvalho.com</generator>
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		<title>Google Gemini </title>
				
		<link>https://elridcarvalho.com/Google-Gemini</link>

		<pubDate>Sat, 10 Jan 2026 02:13:31 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/Google-Gemini</guid>

		<description>In building the #BikinGebrakanLo campaign, we put students in charge of the story. Every film, visual, and activation was built from their own prompts, showing how they already use Gemini to study smarter, start projects, and push their ideas further. Instead of a top-down tech campaign, we aimed at making it a student-powered one: co-created, authentic, and fully rooted in how students make breakthroughs in their academic and social life.


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		<title>Expedia: Made to Travel</title>
				
		<link>https://elridcarvalho.com/Expedia-Made-to-Travel</link>

		<pubDate>Tue, 23 Sep 2025 01:25:48 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/Expedia-Made-to-Travel</guid>

		<description>Inside each of us, there is a traveler. It is our nature as humans. We were made to discover, to chase, to rise early, to party late. We were made to go, 
No matter what.This global campaign demonstrated how Expedia gives potential travelers the tools, and encouragement to go – to overcome the barriers and anxieties that might keep them from going and becoming who they were otherwise meant to be.
 
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		<title>Red Dot Foundation: Bioscope Stories Vs Bollywood</title>
				
		<link>https://elridcarvalho.com/Red-Dot-Foundation-Bioscope-Stories-Vs-Bollywood</link>

		<pubDate>Thu, 24 Feb 2022 08:42:14 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/Red-Dot-Foundation-Bioscope-Stories-Vs-Bollywood</guid>

		<description>To show the difference between love and harassment in the deepest corners of India, 
we turned to India's oldest storytelling device - the Bioscope. Partnering with India's 
top female illustrators we retold iconic Bollywood love stories, with a twist of reality. 
Our beautifully handcrafted Bioscopes then took these stories to educate the youth in rural India.ROLE: Creative Director
Awards:

SHORTLIST, Cannes Lions in Industry CraftGOLD Gong, Creative Circle Awards, Singapore2X SILVER Gong, Creative Circle Awards, Singapore2X SHORTLISTs, Creative Circle Awards, Singapore

SHORTLIST, Brand Experience &#38;amp; Activation, MAD STARS
SHORTLIST, Direct, MAD STARS
SHORTLIST, Diverse Insights, MAD STARS
SHORTLIST, Media, MAD STARS2X SHORTLISTs, Outdoor, MAD STARSSHORTLIST, Brand Experience &#38;amp; Activation, MAD STARS


Case Film


Short Documentary Film

As seen through the Bioscope&#38;nbsp;&#38;nbsp;

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		<title>UltraSuperNew: FoodBlocker</title>
				
		<link>https://elridcarvalho.com/UltraSuperNew-FoodBlocker</link>

		<pubDate>Wed, 29 May 2024 02:44:01 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/UltraSuperNew-FoodBlocker</guid>

		<description>Fasting during Ramadan is a means of spiritual purification, an act of worship and an exercise of self-restraint. But for Muslims who spend much of their days online, ubiquitous images of mouthwatering dishes can feel like an unnecessary challenge to their resolve.Recognizing the constant temptation posed by food ads and culinary content online, as a&#38;nbsp;gesture of solidarity with Singapore's Muslim community, we created the FoodBlocker. A chrome plugin that automatically hides all food-related photos from users' browsers during fasting hours from sunrise to sunset, replacing them with a simple message that read 'Food looks better after sunset’.2X SHORTLISTs, Creative Circle Awards, Singapore


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		<title>National Library Board x MUJI</title>
				
		<link>https://elridcarvalho.com/National-Library-Board-x-MUJI</link>

		<pubDate>Fri, 04 Feb 2022 03:35:25 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/National-Library-Board-x-MUJI</guid>

		<description>

	 Thanks to Social Media, more and more people are addicted to short-form content. We found an ingenuine way to excite an entire nation into spending hours on a single story, and it all begins with just 17 syllables.&#38;nbsp;
Introducing the #wallofhaikus.ROLE: Writer/Creative Director

Awards:3X SILVER Gongs, Creative Circle Awards, Singapore
SHORTLIST, Cannes Lions in Design
SILVER, Design, MAD STARS
CRYSTAL, Brand Experience &#38;amp; Activation, MADSTARS
CRYSTAL, Print, MADSTARS
SHORTLIST, Print,&#38;nbsp;MADSTARS


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Click to read the Haikus.&#38;nbsp;
</description>
		
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	<item>
		<title>Airbnb: A Different Paris</title>
				
		<link>https://elridcarvalho.com/Airbnb-A-Different-Paris</link>

		<pubDate>Thu, 01 Oct 2015 02:47:20 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/Airbnb-A-Different-Paris</guid>

		<description>Airbnb strives to give travelers an authentic experience of the places they visit by immersing them in local neighbourhoods beyond travel guides and filled with local culture. By offering travelers a way to live just like the locals do, Airbnb helps them feel like they can belong anywhere. 
To tell the story about the local and magical side of Paris, we created a zoetrope, as it’s the earliest devices used for animation. This technique helped us give the journey an authentic and hand made feel to it, just as Airbnb offers travelers an authentic travel experience. 
ROLE: Writer

Awards:
2015
SILVER Gong, Creative Circle Awards, Singapore 
BRONZE Gong, Creative Circle Awards, Singapore
2 FINALISTS, Creative Circle Awards, Singapore
10 BEST APAC Campaigns, Campaign Asia-Pacific

2016
SILVER, Cannes Lion in Design
BRONZE, Cannes Lion in Film Craft 
SHORTLIST, Cannes Lions in Film Craft 
BRONZE, London International Awards 
BRONZE, Epica Awards 
BRONZE, Effies Singapore
 BRONZE, AWARD Awards, Australia
GOLD, The A-List Awards, Hollywood
GOLD, The A-List Awards, Hollywood
SILVER, The A-List Awards, Hollywood
SILVER, The A-List Awards, Hollywood
BRONZE, The A-List Awards, Hollywood
BRONZE SPIKES, Spikes Asia in Film Craft 
BRONZE SPIKES, Spikes Asia in Film Craft 
BRONZE SPIKES, Spikes Asia in Film
2 FINALISTS, Marketing Magazine's Markies, Singapore
BEST IDEA - TV, Marketing Magazine's Markies, Singapore
BEST BROADCAST VIDEO,&#38;nbsp;Marketing Magazine's Markies, Singapore
BEST USE OF MEDIA &#38;amp; ANALYTICS,&#38;nbsp;Marketing Magazine's Markies, Singapore
BRONZE, Asian Marketing Effectiveness Awards
GOLD, Film Craft, AdStars
SILVER, Film Craft, AdStars
SILVER, Film Craft, AdStars
SILVER, Film, AdStars
SILVER, Film Craft, Lisbon International Awards
FINALIST, Film, Lisbon International Awards
GOLD Gong, Creative Circle Awards, Singapore 
GOLD Gong, Creative Circle Awards, Singapore 
SILVER Gong, Creative Circle Awards, Singapore
AD OF THE YEAR, Mumbrella Awards, Singapore

The Film
 

Making Of
&#38;nbsp;


Making of. In stills. 


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	<item>
		<title>Singapore Tourism Board</title>
				
		<link>https://elridcarvalho.com/Singapore-Tourism-Board</link>

		<pubDate>Tue, 17 Oct 2017 08:34:46 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/Singapore-Tourism-Board</guid>

		<description>Beneath Singapore’s glossy exterior, beneath the bright city lights, there’s something else that burns brightly, Passion. We took the focus away from the landmarks and tourist attractions. We wanted to show that Singapore is much more than the sum of its numerous attractions. It’s constantly evolving, reinventing, and reimagining itself, with people who are passionate about creating new possibilities.&#38;nbsp;
ROLE: Writer/Creative Director


AWARDS2X BRONZE SPIKES, Spikes Asia - Film Craft 
&#38;nbsp;SHORTLIST, Spikes Asia - Film Craft
GOLD Gong, CCA Singapore - TV &#38;amp; Cinema CommercialGOLD Gong, CCA Singapore - Online/Viral Film

GOLD Gong, CCA Singapore - Cinematography
GOLD Gong, CCA Singapore - Production Design/Art Direction
GOLD Gong, CCA Singapore - Best Use of Music
GOLD Gong, CCA Singapore - Direction
SILVER Gong, CCA Singapore - Script
SILVER Gong, CCA Singapore - Sound Design
SILVER Gong, CCA Singapore - Casting
SILVER Gong, CCA Singapore - Editing
SILVER Gong, CCA Singapore - Art Direction
FINALIST, Epica Awards

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Passion Made Possible Integrated


Launch Film


The People Behind The Scenes


Tribe Films
To tell a deeper story about the island and all of its passionate people, we created tribe filmsfor people to connect with like-minded people who&#38;nbsp;share similar passions. It’s where foodies, explorers, collectors, action seekers, culture shapers, and socialisers meet―and new experiences are created every day.

Passionate about places and spaces?


Passionate about tastes and textures?&#38;nbsp;


Passionate about cuts and colours?&#38;nbsp;


Where Passions Meet


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Passion Ambassador Films
We then turned the spotlight on individuals, our very own Passion Ambassadors, who have made their passion a possibility in Singapore. 

Nature Guide and Wildlife Consultant


Amateur Skateboarder and Sneaker Designer


Traditionalist and Michelin-starred Chef 


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Airbnb: Love This? Live There.</title>
				
		<link>https://elridcarvalho.com/Airbnb-Love-This-Live-There</link>

		<pubDate>Wed, 17 Feb 2016 03:29:36 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/Airbnb-Love-This-Live-There</guid>

		<description>It's happened before, hasn't it? You watch a movie set in Bruges, and soon after, you're on the phone calling friends / travel agents, to plan your next holiday to guess where, Bruges. Movies have become the best showcase for destinations. Airbnb challenged us to show people the breadth and the depth of the many listings it offers, and how these listing tie in to what people are passionate about.&#38;nbsp;We launched with Disney's Jungle Book, a huge partnership for Airbnb, and are&#38;nbsp;following it up with other spots that target the passions people follow.ROLE: Writer
 

Awards:
SHORTLIST Cannes Lions in Cyber


Case Film
&#38;nbsp;

For the love of The Jungle Book
&#38;nbsp;

For the love of adventure and Bear Grylls


For the love of the ocean


For the love of skiing


</description>
		
	</item>
		
		
	<item>
		<title>National Library Board</title>
				
		<link>https://elridcarvalho.com/National-Library-Board</link>

		<pubDate>Wed, 01 Dec 2021 02:35:33 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/National-Library-Board</guid>

		<description>When you read more, you acquire a wealth of knowledge. When you acquire more knowledge, 
you become more interesting. But, when your friends and passers-by don’t quite understand exactly 
how you acquired all of this knowledge, they begin to conjure up impossible scenarios for your new-found knowledge.&#38;nbsp;Rarely, it’s reading the right books that make you unexpectedly interesting.&#38;nbsp;ROLE: Writer/Creative Director

Awards:2x SHORTLISTs, Branded Viral Videos, MAD STARS


THE SPACE EXPLORER

THE UNMASKED SUPERHERO

To remind people how reading makes them interesting, we chose to let the books do all of the talking. The book titles to be a lot more precise. We stacked popular library books to create whimsical, pithy, and sometimes profound sentences out of the book titles themselves. 
A lot of library hours were clocked and necks sprained perusing the collection in writing and picking the right books to create these set of 6 headlines. 


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</description>
		
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	<item>
		<title>UltraSuperNew Gallery</title>
				
		<link>https://elridcarvalho.com/UltraSuperNew-Gallery</link>

		<pubDate>Tue, 28 May 2024 04:25:49 +0000</pubDate>

		<dc:creator>Elrid Carvalho</dc:creator>

		<guid isPermaLink="true">https://elridcarvalho.com/UltraSuperNew-Gallery</guid>

		<description>AI. AI. AI. Those two letters are everywhere these days. But how much do we really understand about AI? While Generative AI has garnered global acclaim, its creators' gender biases are deeply embedded in its programming, exposing millions of users to stereotypes and perpetuating inequality. Despite technological advancements, women's representation remains stagnant.
To address this issue, we leveraged art as a platform for awareness and challenge. &#38;nbsp;

Women from across Singapore were invited to share their voices and perspectives. Collaborating with local poet and singer ArunDitha, we utilized generative AI to create a powerful anthem. This anthem was showcased at an International Women's Day gallery exhibition, sparking meaningful conversations and driving progress.ROLE: Writer/Creative Director


&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6351bfcb3bbf1f6e0be2bec50a57898e186de34d068c0edfc7d61d1f3172d32a/prompt-intervention.jpg" data-mid="211790541" border="0"  src="https://freight.cargo.site/w/1000/i/6351bfcb3bbf1f6e0be2bec50a57898e186de34d068c0edfc7d61d1f3172d32a/prompt-intervention.jpg" /&#62;

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